The Guru Product Blueprint Prelaunch Worksheet and Giveaway

Eben Pagan is at it again folks. This time he is creating a new product teaching us how to create information products. The theory behind this product launch is what makes people buy things. He stated clearly in his video that it is the emotional undertow that makes people buy things. His new program is going to guide us how to detect what emotional triggers our customers have, then provide them with the information that will address their concern, pains, and problems.

Make sure you watch the whole video at his site, this video on this site was edited with some comments from me, and with my worksheet.

Please Excuse the poor sound and double video player bar, I created this video simply by screen capturing his video and needed to reference the time, so there is a double video player bar and a slight sound echo.

See the whole unedited video here: http://guruproductblueprints.splashthat.com you may have to optin. Its worth it. This is the first of four pre-launch videos that he will be creating teaching us how to create information products that sell for big money.

Here is a picture of my worksheet. You are going to want to do the worksheet for yourself.  On his site with the full video, you can download the pdf worksheet and get started. He is emotionally charging up his future product with giving away 4 Ipads, and a Mac Book Pro! Get On It!

How To Find A Good Online Business To Start – Tips And Insights

If you are one of the millions of people looking for a way to increase your income or make more money by starting your own online business, then learning how to find a good online business to start, should be at the top of your priority list.  This can literally be the single most important thing that you do to take you from being under employed to being your own business owner and setting your own schedule and income goals.

 

Many people have become frustrated as a result of working for company after company being over worked and under paid with no real hope of ever achieving their longterm financial freedom goals as a result of not having accumulated any real income producing assets for themselves.  Well the good news is that by learning how to find a good online business to start, you can begin creating a business asset that you can own and have control over, regardless of what the economy is doing.

 

How To Find A Good Online Business To Start – Tips And Secrets 

 

Basically there are 3 major things that you should look for and that will help you find a good online business that can work well for you, here they are :

 

* Business Models – One of the most exciting things about starting your own online business is the fact that you do not have to create your own website from scratch, even though this might be one of the most cost effective ways for a beginner to get started.  If you want to you can buy a pre-exsisting website or signup with an established vendor like Amazon or Ebay and learn how to create online store fronts that will allow you to make sales with very little technical knowledge or skills.  

 

* Principles – There are certain basic principles that are commonly found in all good online businesses here are two of them :

 

1.) Focus on providing a solution that solves a problem for you market and

 

2.) Provide value to others that is worth the cost of the product or service or that will exceed their expectations. 

 

* Strategies, Systems, Tools And Tactics – These will vary depending on the business model that you choose to focus on however they should mainly focus on product or service creation, marketing, sales and having repeat customers.

 

These are the 3 basic things to keep in mind when considering how to find a good online business to start.  If you want to start a business but do not have your own product or service to sell yet or if you want to be able to earn money while you learn how online marketing works then starting out with affiliate marketing might be the best option for you to begin with. 

 

Click here to get a Free Ebook with step-by-step instructions on how to create your own money making affiliate website. 

 

 

Here is where you can learn more about How To Make Money With Affiliate Marketing

 

Paper Has A Greater Impact Than Digital When It Comes To Emotions

Leaflet distribution is so last millennium, right? Ultra-efficient digital marketing seems to gradually replace print marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a research study by branding agency Millward Brown.

The study used fMRI brain scans to demonstrate that our brains process paper-based and digital marketing in different ways. Their findings confirm that physical print advertising leaves a “deeper footprint” in the brain as it causes more emotional processing than digital marketing.

• Material shown on cards generated more activity within the area of the brain associated with the integration of visual and spatial information (the left and right parietal).
• This suggests that physical material is more “real” to the brain. It has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks. [From Millward Brown Case Study – Using Neuroscience to Understand the Role of Direct Mail.]

Moreover, the research proved that tangible materials involved more emotional processing in the subjects, which is particularly interesting from a branding and ad recall standpoint:

• More processing is taking place in the right cortex when physical material is presented. As this part of the brain is processing emotionally powerful stimuli and memory, the findings suggest that the physical presentation may be generating more emotionally vivid memories.
• Physical activity generates increased activity in the cerebellum, which is associated with spatial and emotional processing (as well as motor activity) and is likely to be further evidence of enhanced emotional processing.

While in no way denigrating virtual media, which can have specific benefits in terms of targeting and interactivity, the study does reveal that there is something special about the physical medium which is not to be disregarded. Every communication tool has its place in an integrated marketing strategy.

The Millward Brown study unfortunately didn’t elaborate on how to optimise a leaflet to achieve maximum effect, but based on many years experience in print distribution, we have drawn our own conclusions:

• Focus on the tactile nature of the communication piece. Heavier paper weight and some form of textured finish could highlight the “tangibility” of your leaflet or mail out
• Take advantage of the brain’s emotional engagement with physical media and craft a message that has an emotional impact
• Ensure your brand’s visual identity has a prominent place on your print – since brand recall may be enhanced by the paper medium

About the author:

Marliese Andexer is Impact Marketing’s Project manager. She has an extensive background in all things digital. To discuss your needs for an integrated marketing approach, from leaflet distribution to video marketing – drop her a line today: marliese@impactideas.co.uk