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The shiny object syndrome, is like a cancer. It grows profusely and inhibits your creative flow. I’m not sure why so many people experience this problem, but its highly susceptible to people who are entrepreneurs, or who are attempting to create their very first business online. Its common both online and offline, but being an Internet explorer and seller of information products myself, I have a bad case of shiny object syndrome associated with online marketing.
For those of you you who might not know exact what this is, I’ve outlined it to help identify it and destroy it before it bankrupts you and causes you financial and emotional harm.
Its a buzz word out there, the shiny object syndrome, but its also real. And, I want to point out some ways to shield yourself from its harmful effects.
First there is the human element to it which is all emotion to begin with. As a human being, the sales process will devour our logical (supposedly) resistance if the emotional tide underlying the sales pitch is strong enough, each and every time. So if your problem is money, and most people these days, it is, then the emotional promise or belief will convince you to open your wallet and fall victim again to the shiny object syndrome. Its not only in the make money niche that SOS will effect you, but the one I’m most concerned about and reporting on. And then there is about 10 billion products and sales pages on the Internet, which all are jabbing for your attention and asking you to buy their product. Everyone is pitching a product or service and in effect it can cause the shiny object syndrome.
What makes it especially troublesome for us who are attempting Internet Marketing is the magnitude of information we need to get our business launched, and products created. Which takes laser focus and attention to detail. And most folks can’t hold their attention long enough on one project, so the shiny object sharks surfing all over the Internet try to take a bite out of your pocketbook. It usually works.
I’m no exception to this problem. I’ve bought countless products and courses all promising riches and simple solutions, and at the end of the day it seems I’m in the same place as the day before.
I’m at constant battle against this, as you may be as well, so I created this blog post to give you some suggestions to ward off the menacing and hurtful problem of buying too must crap and not getting anything done as a result of it.
I’m not against buying products, or solutions that information marketers create, package up and sell for millions, but I am against not doing anything with the products after you buy them and start looking for another shiny object on the Internet.
It all boils down to you. As Brian Tracy says, if you just say to yourself, “I am responsible” its impossible to be angry. Taking that same approach, knowing you are responsible for NOT doing anything with the products you are buying aimlessly, why be tempted over and over again? You are responsible, you need to realize before the first word or second in a sales letter or video that you probably aren’t going to do anything with it based on past results! Or, why or what makes this different? It’s not any different then the countless other products in the marketplace that you already purchased.
Set your goals, and know what you need before getting lost in another sales page. People tend to spread themselves too thin, and not stay laser focused long enough to get more yielding results. It’s common knowledge that less then 5% will making in the informational marketing world. Not surprisingly because a vast amount of persistence, information, and clarity need to go into your creation and efforts to selling.
Every single day, I’m hit with new systems, tactics, ideas, techniques, tools, sales stories, and solutions. Its amazing… the shiny object syndrome is alive, real and well, but how are you doing? I hope you have clarity, persistence, and laser focus to create and market your own ideas and uniqueness to combat all of the billions of messages hitting you all day and everyday.
Stay true to yourself, and your own creations. Stay focused, and know your own value. Don’t allow the emotional undertow of all these crazy sales stories hinder your own productive energy and keep you from what you are setting out to do.
And finally, dealing with the tons and tons of messages on a daily basis, it’s too easy to get lost in someone’s else’s promise that really doesn’t cure or solve your real problem which is simply to get your ass working. Start creating, selling, or doing something that is leads to the results and goals you want. People get all too emotional and caught up in looking for a shiny object that promises things that it’s not really going to deliver. Only you can deliver the goods out of hard work and putting your creative energy into your projects. Stay on top of it, and tune out the supposed easy button.
Eben Pagan has launched the Guru Product Blueprint product. I watched the 36 minute presentation and is very good value for the money. It’s pricey but value packed and worth every penny of the price. He is a true master at evoking the emotional buttons and getting you to buy his product. And teaching you how to do the same thing with your products.
As I sat there and watched the whole presentation, it was nearly impossible not to push the register now button. What I especially liked about the Guru Product Blueprint was he is throwing in 6 of his other million dollar products for free, and not only that he is going to let you dissect the creation process of all of those free products too. The other biggie I like is he has two levels of engagement. One for beginners and one for pros. This is way cool because you can learn with others at your same level.
Even if you do not buy his product, just watching him pitch his product so masterfully is an education in itself.
I did not buy the product myself, but did his exercises on the pre launch and you can see them down below. I got so much value from it.
Continuing on to exercise number 2 Eben wants us to connect the motivation (emotional) to all of the information and action. What I’ve done to complete this exercise is created an imaginary product called Internet Success Formula 1.0, and I made a podcast attempting to use Eben’s Information Product Blueprint to execute a imaginary product.
You can listen to it here. Being a total novice at this (creating information products), I may sound a bit unpolished, but I am trying to follow Eben’s step by step process. It is challenging, but rewarding. I had to learn how to podcast, and follow his formula.
I hope you enjoy the imaginary product that I am pitching in the pod cast. Please feel free to make any comments.
Here is the worksheet that I created the podcast from: